Blog Promotions: The Difference Between Giveaways, Contests, and Sweepstakes


We’re having our first giveaway at Bloggy Law: a free Blogger Rate conference pass to BlogHer PRO ’13. Before we get to the BlogHer PRO conference ticket giveaway, let’s do a little blog and brand building and talk giveaways, contests, and sweepstakes. This article will address the difference between giveaways, contests, and sweepstakes, which you need to […]

Social Media Update: New Facebook Promotion Guidelines


Today, Facebook revised its Pages Terms to allow you to administer your promotion, contest, sweepstakes, or giveaway directly from your blog’s or company’s Facebook Page. For those of you who had been following the previous Facebook promotion guidelines to the letter and didn’t like using apps, you can breath a sigh of relief that you […]

Blog Health Checkup: Amazon Affiliate Program Terms Update


On August 1, 2013, Amazon updated the terms of its Amazon Associates Program Operating Agreement, which applies to you, if you are an Amazon affiliate. If you haven’t checked the terms of the Program in a while, now is a good time for a quick Blog Health Checkup. This article goes through a few terms […]

Your Five Top Questions About Blogger Disclosures Answered


We’ve shared a few examples of blogger disclosures for sponsored posts, reviews, and affiliate links, but you’ve sent us more detailed questions asking when to disclose a sponsored relationship and how to creatively draft a disclosure without putting off readers. This article answers your specific questions about blogger disclosures and shares our easiest tip for […]

Best Practices: Blogger Disclosure Examples and Tips

FTC Disclosures for Bloggers

You’re primed with the basics on the FTC and “disclosures,” but now you’re wondering how to put all that information into practice?  This article will walk you through some blogger disclosure examples to reference whenever you spread sponsored messages through your social network. While there is no “right” type of disclosure, there are definitely types of disclosures […]

FTC Guidelines: Are You Making The Right Blogger Disclosures?

FTC Disclosure Guidelines for Bloggers and Brands

This spring, the Federal Trade Commission (FTC) issued its revised staff guidance publication, “Dot Com Disclosures: How to Make Effective Disclosures in Digital Advertising.”  This article addresses the basics of what you, as a blogger, need to disclose when you publish a sponsored post or spread sponsored content over your social network. Unless you were […]


Bloggy Law

You’re just in time – we’re about to launch Bloggy Law, a new website dedicated to helping YOU navigate the legal landscape in the social media space. Whether you’re a blogger, a brand, a marketing/PR firm, or a startup, this is the space you’ll want to watch. Sign up for The Real Deal, our monthly […]